The Two Most Important Factors When Selling Your Home

1) Marketing

Real estate marketing is about more than putting a sign in the yard. Showcasing your home should be just about broad exposure, but getting the right information to the right people at the right time. For example, did you know that today, more than 75% of home buyers begin their search online? Does your Realtor have a strong web presence? It's more important than ever that your home is featured well online. Did you know that the average age of a newspaper reader is 55 years old? As different buyers use different mechanisms to find information, it’s critical that your home is marketed creatively & effectively. Each home is different, and it's important that your Realtor provide you with a customized and unique marketing strategy that maximizes your home’s exposure by highlighting its positive features.

2) Price

The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market, which will be in the CMA that I provide for you. The CMA will reflect the following:

• Houses in your price and the area sold within the last six months
• Asking and selling prices of the houses
• Current inventory of houses on the market
• Features of each house on the market

From the CMA you will find out the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours.

Also, I will let you know what types of houses are selling in your area. Buyers follow trends, and these trends can help you set the price.

Always be realistic. And understand and set your price to reflect the current market situation.

In order to get the highest price in the shortest amount of time, it must be priced right. The key is to get as many people checking out your property at a fair price instead of having no buyers because your price is set too high.

Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Condition alone can sometimes prompt fast buying decisions. Not only should you fix defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.

The best & fastest way to get the marketing & price right is to engage an experienced Realtor who understands the dynamics of the market.

If you're serious about selling your Houston home in the near future & you’d like to receive a customized marketing & pricing plan developed specifically for your property, email me or call me at 281.450.3623 today.